This in-depth interview was conducted on a Google+ Hangout and hosted by Billionaire Mentor Magazine’s Editor-In-Chief, Alex Mandossian with our guest Don Peppers.
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify: customers individually. Obviously, you can’t have a relationship with an audience or a population, but only with an individual. So before you can establish a relationship you must be capable of identifying customers, one customer at a time. You don’t have to have each customer’s name and address, but you need to know that the customer on the phone right now is the same one who was in the store yesterday, or on your Web site the day before that.
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