The Problem With Financial Types

Problem With Financial

Reliable data tells us exactly how many motorcycle riders have died trying to navigate an S-curve at 100 miles per hour. The straightforward logic of traditional accounting, with its linear, no-threshold thinking, predicts one-tenth as many deaths at 10 miles per hour.

But we know this is ridiculous. The number of riders that die at 10 or 20 miles per hour is likely to be zero. There is a threshold speed at which the curve becomes dangerous. Any extrapolation that crosses that threshold is certain to be inaccurate.

If you understand the concept of “extrapolations that cross the threshold,” you have the key you need to understand why financially focused businesspeople often make breathtakingly bad decisions in business.

 

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Roy Hollister Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo. For more visit www.MondayMorningMemo.com
Roy Hollister Williams

About Roy Hollister Williams

Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo. For more visit www.MondayMorningMemo.com

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