Is The Medium The Message?

Businesswoman pressing modern social buttons on a virtual backgr

1964 was the year of my birth.  It was also the year Marshall McLuhan, a Canadian philosopher of communication theory coined the phrase,

“The medium is the message.”

According to Wikipedia, McLuhan’s insight suggested this central thought:  “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media influences how the message is perceived. Huh?

There’s still a debate on what that phrase means.  Smashing Magazine reports: “Saying that we experience different media in different ways doesn’t sound groundbreaking, but deeper exploration of McLuhan’s theory can change the way you design and develop your info marketing content.”


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